Inbound marketing is marketing with a devilish twist; it’s inverse – the marketer no longer ventures out to find prospects, but generates numerous hooks, awareness and pulls to draw customers in...
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An exploration of creativity, technology and the culture of identity
We now have the tools to dictate our value – which has a far longer shelve life...
Read More1/ Escape. 2/ Become somebody else. 3/ Reprogram your mindset. 4/ Turn off the devices. 5/ Quit living through contrast.
Read MoreNo one wants to fail. But we don’t all necessarily want to succeed, either...
Read More1/ Empathy. 2/ Recalcitrance. 3/ Ability to live in the present. 4/ Live without distraction....
Read MoreSolitude is both positive and beneficial and, for the ambitious, necessary. You won’t spend your time contemplating possible X Factor winners; you’ll devote yourself to self-reflection – nurturing an unbreakable and myopic vision for the future that sets you in the crowning chair...
Read MoreWe’re never going to be content. Technology has seen to that. There’s always going to be something new to make a mockery of the old. Since we started pumping our air with the innovative spirit, business as usual hasn’t been business as usual. We’ve been shaking up the dusty establishment, discarding the detritus and devising new ways to work and play...
Read MoreWe’re trying to recollect futures we once dreamt of. The stream of new Star Wars films isn’t likely to end any time soon. Chock-full of homages and references to the original trilogy, before we had a brash and over eager Anakin Skywalker to contend with, Star Wars’ revival is testament to just how far we’ve entrenched ourselves in a memory. Like similar trilogy revisits, the new movies regurgitate the creative energy of their predecessors, rehashing the same basic premise and storyline to electrified fanfare. Because we’re not after something different. We’re looking to reclaim an instant of our childhoods, a memory, a cultural concern that supersedes reality TV shows and entertainment squeezed through a celebrity culture gone awry. But that’s just one example...
Read MoreFor anybody striving towards a goal, it’s important to pause and take stock of your work-life balance. Burn out affects the best of us in different ways, and it starts when ‘reason’ becomes disconnected from ‘result’. Going full throttle in circles means you’re not really moving at all – you’re just suspended repeating the same motion without a real horizon – without an actual goal. Eventually, everybody comes to a halt and wonders where they’re headed...
Read MoreCreativity is an individual’s capacity to see beyond their immediate reality. For artists, this is a day-to-day necessity as they spend their lives extrapolating and contemplating fictions. But we’re all capable of envisioning a split in the road and creating new paths for others to follow...
Read MoreWhen it comes to achieving our aspiration, we typically suffer from tunnel-vision. Goals that are over-obsessed consume us, to the extent that we’re unable to recognize the significance of individual moments along the way...
Read MoreIt’s curious to think that the ticking of a number over to another could have such significance in our lives. The new year is a time for tempered reflection and cautious celebration. Each rolling over generates a milestone (of which we have few in our adult lives), automatically cataloguing human existence into neatly packaged 365-day periods. For many, it’s a moment for new beginnings and promises of change; last year was a bad year, but this year will be different...
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