If you possess the self-discipline to accompany block out strategies, to draw the curtain on the beast and not be tempted to peak behind every few minutes, there are immediate ways you can withdraw from the cacophony of distraction, this digital madness...
Read MoreThe issue with the MVP culture, however, is exactly what it first sought to solve – the unending stream of new products introduced onto the market each year. Viable is subjective, and initial consumer enthusiasm is easier to cultivate than sustained interest and eventual product realisation...
Read MoreBrand is the idea. Reputation is the reality. The latter is the accumulation of everything you do and have done, whilst the former is the image you’re packaging and shipping to the world. Because of this, a bad reputation can easily compromise a brand strategy. If somebody tells us that they’re a fun loving, kind and generous chap, we’re unlikely to believe it if everything we know of them forms a counter image...
Read MoreOur attitudes toward success and failure can be quite debilitating. Disney isn’t entirely to blame; we all perpetuate the idyllic fiction, that any outcome must be clearly etched in terms of success and result. We have a toxic view of failure because it’s the converse of success, and too often we consider the relationship in binary terms: win and loss, victory and defeat, yes and no. We either emerge on top or sink into the ceaseless void of anonymity and shame. But success and failure are muddy terms, and they reside at non-opposing points in a very open space of interpretation...
Read MoreInbound marketing is marketing with a devilish twist; it’s inverse – the marketer no longer ventures out to find prospects, but generates numerous hooks, awareness and pulls to draw customers in...
Read More1/ Escape. 2/ Become somebody else. 3/ Reprogram your mindset. 4/ Turn off the devices. 5/ Quit living through contrast.
Read MoreWhen it comes to achieving our aspiration, we typically suffer from tunnel-vision. Goals that are over-obsessed consume us, to the extent that we’re unable to recognize the significance of individual moments along the way...
Read MoreIt’s curious to think that the ticking of a number over to another could have such significance in our lives. The new year is a time for tempered reflection and cautious celebration. Each rolling over generates a milestone (of which we have few in our adult lives), automatically cataloguing human existence into neatly packaged 365-day periods. For many, it’s a moment for new beginnings and promises of change; last year was a bad year, but this year will be different...
Read MoreBusiness life is rarely smooth sailing for new start-ups. Amidst market saturation and a thousand and one competitors, only certain characteristics, attributes and mindsets are left to determine those that will and won’t survive...
Read MoreIn a world of political disassociation, in which the elite and non-elite are suspended in two entirely different realities, social media has become a device for humanising political figures and creating relatability. Our politicians share the same social space as our friends, our families and our favourite products...
Read MoreIn our turbulent, unstable, querulously rebellious society, it’s no longer cool to be seen shaking hands with big business. By channelling the voice of business interests, Cameron did himself few favours – even if his words and warnings were on the mark. The irony that eludes many spectators is within what Trump currently represents versus his personal history. Whilst being an infamous businessman himself, the blusterous equivalent of our Alan Sugar, his movement symbolises a distinct detachment from a world controlled by the business elite...
Read MoreTrump's visceral, pithy speeches, wordplay, catchphrases and general lexicon are engineered not to manoeuvre himself around a political contest, but to pitch his own brand of politics. Anybody watching his first presidential debate will have seen two contenders each playing their own game; the two halves of the stage are divided by more than political party allegiances. It is the division between new and old politics. We’ve seen something similar in Britain...
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