By the end of this year, the world will be a different place. Not the actual world – the trees and the birds and the oceans – but the digital world we increasingly inhabit, of memes and celebrity politicians and technologies that are set to shake us from our relative stillness. Here are four things that will have happened by the end of 2018...
Read MoreA person may feel free even when confined or incarcerated, and likewise imprisoned when able to roam unrestricted, owing to and owned by no one. Freedom isn’t about space or the number of options we have in any given scenario, but the control we wield in choosing...
Read MoreChanges in our digital experience have no associated ‘moment’, and so no memory is created. We don’t remember the instant we make a new digital connection (whether it’s Tinder, Facebook or LinkedIn). It happens sometime during the daily commute, or when we’re out shopping. There’s no sensory input – sight or smell or sound – so the instant cannot be recalled...
Read MoreStart-up culture can be a unique force of creativity and new thinking – but not every young company is united by a thread of unwavering spirit and determination. It’s much more complicated, and even good intentions can turn foul in execution...
Read MoreIf you possess the self-discipline to accompany block out strategies, to draw the curtain on the beast and not be tempted to peak behind every few minutes, there are immediate ways you can withdraw from the cacophony of distraction, this digital madness...
Read MoreAutomation isn’t evil. As a precipitator of performance and efficiency, it’s the stuff of dreams. Pursuing automation blindly, however, leads us towards a cliff edge, with nothing other than manmade systems to prevent our fall. ..
Read MoreBeing human once meant living in close communities, hunting, socialising, breeding. It meant existing in tandem with the earth and nature, a close and intimate relationship that’s foreign to our modern mindset. Now, we view the natural world with scepticism. We build fences around it and place warning signs; we crop and trim its contours until it falls within our definition of safe...
Read MoreThe issue with the MVP culture, however, is exactly what it first sought to solve – the unending stream of new products introduced onto the market each year. Viable is subjective, and initial consumer enthusiasm is easier to cultivate than sustained interest and eventual product realisation...
Read MorePersonal time is a luxury. The more we see of information, the more deep, innovative thinking escapes us. This is paradoxical to the common view of technology as an enabler – producing tools and services that improve our quality of life. We’re no longer required to visit shops for our favourite products, just about anything can be delivered to our door within a day and we’re less connected to the food we consume than ever. Instead of empowered, we’ve grown detached; our attention is amenable, up for grabs...
Read MoreThere’s no guideline to say how many hours a new idea takes to conceive. Whilst a construction project may take a set number of days or weeks, deciding upon the perfect tagline has no real precedent – no barometer – because it’s new each time. You may stumble upon the solution in a matter of minutes, a number of days or a hapless pile of weeks. Naturally, this is a nightmare for management...
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