A person may feel free even when confined or incarcerated, and likewise imprisoned when able to roam unrestricted, owing to and owned by no one. Freedom isn’t about space or the number of options we have in any given scenario, but the control we wield in choosing...
Read MoreChanges in our digital experience have no associated ‘moment’, and so no memory is created. We don’t remember the instant we make a new digital connection (whether it’s Tinder, Facebook or LinkedIn). It happens sometime during the daily commute, or when we’re out shopping. There’s no sensory input – sight or smell or sound – so the instant cannot be recalled...
Read MoreInbound marketing is marketing with a devilish twist; it’s inverse – the marketer no longer ventures out to find prospects, but generates numerous hooks, awareness and pulls to draw customers in...
Read More1/ Escape. 2/ Become somebody else. 3/ Reprogram your mindset. 4/ Turn off the devices. 5/ Quit living through contrast.
Read MoreIt’s not an opportunity for inspiration; it’s an opportunity for a selfie. Such is the pervasiveness of social media that many of us are unable to exist within a moment. Moments, in fact, serve only to perpetuate a self-image – a branding – easily framed by the perfectly angled photograph, wherein the select shade of the sun amplifies the features and attributes we most desire to expose, and renders in shadow those that we do not. We do not marvel for the sake of a cherished memory; we marvel for how an event may be represented to our friends and peers, and the return benefit gained on virtue of being physically present. Each day, we deposit into a shared fiction, one which narrates how we must live...
Read MoreMarketing Morality; what science fiction tells us about the consumer relationship. Marketing has changed. It has become a limitless form, free of constraint, contained only by the available hours in a day. And within this evolution, something sinister awaits...
Read MoreA new year means something to all of us. Hope, doubt, a chance to start again – a whole slew of thoughts and feelings triggered by little more than the tick over of a number. When that five became a six, the impossible became possible, and certainties were once more set in motion. As far as marketing goes, it’s also a convenient opportunity to categorise failure and success...
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