Marketing isn’t like other fields. Its transient landscape means the names of channel champions are lost to capricious winds. It’s not like there aren’t experts, but the lack of go-to marketing mentorship serves to illuminate a single irrefutable fact: marketers aren’t in control, not really. The steadfast expert of today is the foolhardy amateur of tomorrow – wisdom blossoms into madness and experience into ‘oh, is he still here?’ ...
Read MoreInbound marketing is marketing with a devilish twist; it’s inverse – the marketer no longer ventures out to find prospects, but generates numerous hooks, awareness and pulls to draw customers in...
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