Start-up culture can be a unique force of creativity and new thinking – but not every young company is united by a thread of unwavering spirit and determination. It’s much more complicated, and even good intentions can turn foul in execution...
Read More
The issue with the MVP culture, however, is exactly what it first sought to solve – the unending stream of new products introduced onto the market each year. Viable is subjective, and initial consumer enthusiasm is easier to cultivate than sustained interest and eventual product realisation...
Read MoreThere’s no guideline to say how many hours a new idea takes to conceive. Whilst a construction project may take a set number of days or weeks, deciding upon the perfect tagline has no real precedent – no barometer – because it’s new each time. You may stumble upon the solution in a matter of minutes, a number of days or a hapless pile of weeks. Naturally, this is a nightmare for management...
Read MoreMarketing isn’t like other fields. Its transient landscape means the names of channel champions are lost to capricious winds. It’s not like there aren’t experts, but the lack of go-to marketing mentorship serves to illuminate a single irrefutable fact: marketers aren’t in control, not really. The steadfast expert of today is the foolhardy amateur of tomorrow – wisdom blossoms into madness and experience into ‘oh, is he still here?’ ...
Read MoreBut whilst creativity is a popular guest at any party, it can also be a little awkward. Creative thinkers don’t always fit the paradigm; they’re not always the perfect colleagues or team players, and they rarely settle for ‘as is’...
Read MoreOur obsession with how much we earn is partly due to our society, and partly something we’ve inherited. Success is about reward – but rewards can be both tangible, as in cash bills squeezed into a wad, and intangible, as in the skills, brand development, knowledge and reputation that we acquire as a result of the work we do. These are equally essential to understanding where we’re at, and recognizing our progression pathways...
Read MoreOur battle with authority starts when we’re born. It starts with our parents, our relatives and older siblings, and later extends to our teachers, bosses and government. How our early relationships develop inform those that follow – shattered bonds and broken paradigms create indelible senses of mistrust, whilst strong family units provide enduring armour against the world...
Read MoreHierarchies, titles, talk of synergy, unscrupulous practices and team building seminars are the stale crusts of the 20th century. Corporations now masquerade under a new image; offices are bathed in colourful furniture and edifying wall slogans and the spin and squeak of chairs is no longer the only fun to be had. It’s less austere, more playful, or at least disguised to be...
Read MoreWe now have the tools to dictate our value – which has a far longer shelve life...
Read More1/ Empathy. 2/ Recalcitrance. 3/ Ability to live in the present. 4/ Live without distraction....
Read More