Posts tagged creativity
Discussing the MVP culture – a fallible fiction

The issue with the MVP culture, however, is exactly what it first sought to solve – the unending stream of new products introduced onto the market each year. Viable is subjective, and initial consumer enthusiasm is easier to cultivate than sustained interest and eventual product realisation... 

Read More
Creatives need license to waste time – and here’s why

There’s no guideline to say how many hours a new idea takes to conceive. Whilst a construction project may take a set number of days or weeks, deciding upon the perfect tagline has no real precedent – no barometer – because it’s new each time. You may stumble upon the solution in a matter of minutes, a number of days or a hapless pile of weeks. Naturally, this is a nightmare for management... 

Read More
A look at our nostalgia-drunk culture

We’re trying to recollect futures we once dreamt of. The stream of new Star Wars films isn’t likely to end any time soon. Chock-full of homages and references to the original trilogy, before we had a brash and over eager Anakin Skywalker to contend with, Star Wars’ revival is testament to just how far we’ve entrenched ourselves in a memory. Like similar trilogy revisits, the new movies regurgitate the creative energy of their predecessors, rehashing the same basic premise and storyline to electrified fanfare. Because we’re not after something different. We’re looking to reclaim an instant of our childhoods, a memory, a cultural concern that supersedes reality TV shows and entertainment squeezed through a celebrity culture gone awry. But that’s just one example...

Read More
Money versus individualism

Many of us are institutionalised by our existences; they may not be good for us, but in a world where money decorates who we are, it’s enough to feel comfortable and know we’re keeping to the path. It’s rare, but we do also have triumphs of individuality – moments in which we glimpse something through the trees that is worth taking the risk for. Relationships, passions, loves – a finite tableau of ever-tantalising objects that many of us will yearn for, but seldom dare to reach...

Read More
What it means to challenge the status quo

What our parents fail to teach us is what it takes to break from the rules, or stem the flow in the river, is a strength and mental defiance unknown to most. This challenge is not only an active act, of refusing to live as those around us, but a passive one – one automatically entered into the equation behind each decision and action, to the point that our behaviours are self-defined, uninfluenced by the ‘should’ and ‘supposed’...

Read More
What it means to be a creative

In the purest sense, any individual is capable of a creative act, of producing a thing that hasn’t been produced before and which sets a new curve. To say an individual isn’t creative is akin to suggesting they have no imagination. And if somebody is unable to imagine a reality outside of their immediate (even if only one compelled by their hopes and desires), then there’s something seriously afoot...

Read More
Open-source creativity: what businesses should be learning from the technology sector

Anyone that started their careers in small companies will have a solid idea of what we’re talking about. The sluggish mirroring of late 20th century business practices, whereby stringent office managers count the minutes and out-of-touch directors guide their workforce like blind guide dogs, is the bane of growth. That’s not to say such companies don’t survive – they certainly do – but only that their survival precludes the possibility of their success. Humans may live in three-foot high cubicles, but they’ll never be able to stand tall – businesses that refuse to change must also accept a low ceiling for growth...

Read More