An exploration of creativity, technology and the culture of identity
Scotland possesses both wealth and the idea of wealth, but the former still belongs only to a select few. The latter is shared by all, but only as a distant star pleases indiscriminately, and ideas are dangerous when they fail to ever find solid ground...
Read MoreIt is fair to say that these days the UK’s wealth distribution graphs bear an unfortunate resemblance to an expiring hour glass. Such has been the inexorable draining of wealth from North to South, that Scotland almost invariably looks like a colourless patch of poverty. And you’ll never be confused by London’s location; it’s always the colourful part, the capital’s affluence packaged in striking bright red lipstick like a dolled up lady of the night. But Scotland is certainly not poor...
Read MoreModern storytelling can be better seen as story craft – of constructing an image and/or recognisable identity around a product, service or thing...
Read MoreThere’s something outside the window, the sound of the hoover downstairs, or that bird that just doesn’t know when to stop chirping. Everything out there is vying for our attention. As 21st century individuals, our attention is our most valued commodity – yearned for by every commercial entity, requested through each and every advert and sales pitch...
Read MoreMarketing Morality; what science fiction tells us about the consumer relationship. Marketing has changed. It has become a limitless form, free of constraint, contained only by the available hours in a day. And within this evolution, something sinister awaits...
Read MoreA new year means something to all of us. Hope, doubt, a chance to start again – a whole slew of thoughts and feelings triggered by little more than the tick over of a number. When that five became a six, the impossible became possible, and certainties were once more set in motion. As far as marketing goes, it’s also a convenient opportunity to categorise failure and success...
Read MoreCompanies, like nations, require soft power. Their efforts of persuasion and influence, within the minds of customers and shareholders, are equal to their capital or buying power. The parallel between these processes of branding is obvious: each seek to establish a name and an identity which illustrates and purports a position of strength, through an engaging product or service...
Read MoreIn this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Pt.4 Rebranding Britain...
Read MoreIn this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Pt.3 Transfusion of London's Tech Start-up Scene...
Read MoreIn this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Pt.2 The Northern Powerhouse...
Read MoreIn this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Part 1. A brief look at the North-South divide...
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