Some hundreds of years ago a Nordic settlement was founded in Scotland, influencing a large part of the North’s culture. Whilst this doesn’t mean that everyone’s walking about with spiked helmets and Tolkien-inspired dwarf beards (unless you’re of the hipster variety), it does leave enough of a trace for some Scottish hopefuls to follow. In the age of discontent, the ties to the UK aren’t as attractive or as inspiring as the potential ties to their prosperous Scandinavian partners...
Read MoreCompanies, like nations, require soft power. Their efforts of persuasion and influence, within the minds of customers and shareholders, are equal to their capital or buying power. The parallel between these processes of branding is obvious: each seek to establish a name and an identity which illustrates and purports a position of strength, through an engaging product or service...
Read MoreIn this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Pt.4 Rebranding Britain...
Read MoreIn this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Pt.3 Transfusion of London's Tech Start-up Scene...
Read MoreIn this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Pt.2 The Northern Powerhouse...
Read MoreIn this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Part 1. A brief look at the North-South divide...
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