In this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Pt.3 Transfusion of London's Tech Start-up Scene...