The business landscape is a hunting ground. Small start-ups hungrily seek the market share of big players, whilst big players desperately look to absorb start-ups’ entrepreneurial agility. And thus traditional understandings of the employee role are slowly lost. The workers of today must be entrepreneurs, innovators and inventors, with the elusive talents and traits normally allergic to the corporate environment...
Read MoreCue Edinburgh, the hilly champion of Scotland’s future. Edinburgh is already the UK’s largest financial centre outside of London and bears the unofficial title of UK’s second capital – a claim that somewhat risks belittling the city’s potential. Because far more important than Edinburgh’s past or present, is its future – as the budding pioneer of a reinvigorated Scotland...
Read MoreSome hundreds of years ago a Nordic settlement was founded in Scotland, influencing a large part of the North’s culture. Whilst this doesn’t mean that everyone’s walking about with spiked helmets and Tolkien-inspired dwarf beards (unless you’re of the hipster variety), it does leave enough of a trace for some Scottish hopefuls to follow. In the age of discontent, the ties to the UK aren’t as attractive or as inspiring as the potential ties to their prosperous Scandinavian partners...
Read MoreModern storytelling can be better seen as story craft – of constructing an image and/or recognisable identity around a product, service or thing...
Read MoreThere’s something outside the window, the sound of the hoover downstairs, or that bird that just doesn’t know when to stop chirping. Everything out there is vying for our attention. As 21st century individuals, our attention is our most valued commodity – yearned for by every commercial entity, requested through each and every advert and sales pitch...
Read MoreMarketing Morality; what science fiction tells us about the consumer relationship. Marketing has changed. It has become a limitless form, free of constraint, contained only by the available hours in a day. And within this evolution, something sinister awaits...
Read MoreA new year means something to all of us. Hope, doubt, a chance to start again – a whole slew of thoughts and feelings triggered by little more than the tick over of a number. When that five became a six, the impossible became possible, and certainties were once more set in motion. As far as marketing goes, it’s also a convenient opportunity to categorise failure and success...
Read MoreCompanies, like nations, require soft power. Their efforts of persuasion and influence, within the minds of customers and shareholders, are equal to their capital or buying power. The parallel between these processes of branding is obvious: each seek to establish a name and an identity which illustrates and purports a position of strength, through an engaging product or service...
Read MoreIn this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Pt.4 Rebranding Britain...
Read MoreIn this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Pt.3 Transfusion of London's Tech Start-up Scene...
Read MoreIn this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Pt.2 The Northern Powerhouse...
Read MoreIn this blog series, Reinvention Against Replication, we take a look at the evolution of the UK’s identity on both a national and international scale. From the start of the 20th century to the recession years, the series pinpoints the changing narrative of the country’s internal and external branding, and how individual cities have sought to re-establish their identities in a post-industrial economic climate. Part 1. A brief look at the North-South divide...
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