CleanSpace
A technology company based in London with a belief in improving the quality of city air we breathe.
CleanSpace is an app designed to incentivise low emission travel by providing direct consumer benefits and money-saving opportunities. Through the app, clean miles are tracked via GPRS and exchanged for vouchers and discounts from a growing list of high street outlets.
Working with the Head of Design, a set of digital brand guidelines, a logo pack and stationery templates were produced for CleanSpace.
Incorporating Apple’s UI criteria and Google’s Material Design was mandatory for cross-platform compatibility. With the brand guidelines formulated, the team at CleanSpace are able share information with an array of digital design specialists and agencies, with the confidence that their distinctively branded UI would remain consistent across all digital devices. The logo packs contained all file formats and variations of the logo, ensuring that the right version of the logo could be easily retrieved.